Golden Lamian Official
A high-performance commercial landing page for Indonesia's leading noodle restaurant chain.
Built with Next.js 14 and optimized for conversion and scalability.
Golden Lamian is a modern web application designed to serve as the primary digital touchpoint for a major F&B brand. It focuses on driving customer engagement through promotional showcases and a streamlined 'Big Order' booking system.
Core Value
The project demonstrates a clean, modular frontend architecture that balances rich visual content with technical performance, including PWA support and optimized asset delivery.
What Makes It Stand Out
A key engineering achievement is the WhatsApp deep-link lead generation system that dynamically converts web form data into formatted business inquiry messages—bridging digital and physical brand touchpoints.
WhatsApp Integration
Seamless lead generation flow that converts web forms into formatted WhatsApp business inquiries.
Optimized Asset Loading
Implementation of Plaiceholder for low-quality image placeholders (LQIP) to enhance perceived performance.
Responsive Carousels
Highly customized Swiper.js integration for smooth, touch-optimized product browsing.
PWA Readiness
Configured for progressive web app capabilities, ensuring a native-like experience on mobile devices.
Main Hero Section
Visually rich entry point with optimized priority loading for key brand assets.
Partnership Form
Custom lead capture system integrated with business communication workflows.
Product Showcase
Responsive Swiper.js carousel featuring the signature 'Golden' menu items.
Modular Module Architecture
Organized into feature-based modules (landing-page, kemitraan) for better maintainability and code splitting.
Perceived Performance Optimization
Utilized server-side blurring techniques for images to eliminate layout shifts and improve UX.
Lead Conversion Logic
Engineered a client-side form processing system that dynamically generates localized WhatsApp deep links.
Asset Optimization
Balancing high-quality restaurant imagery with fast mobile load times using Next.js Image and automated placeholders.
Responsive Flexibility
Ensuring complex promotional layouts remain visually consistent across a wide range of mobile and desktop viewports.
Next.js 14 App Router
Mastered App Router patterns for commercial landing pages with focus on performance.
Image Optimization
Implemented advanced image optimization techniques using Plaiceholder for LQIP delivery.
Mobile-First UI
Refined mobile-first UI development using Tailwind CSS for a professional F&B brand.
Project Info
Highlights
- Next.js 14 App Router implementation
- Optimized image delivery system
- Mobile-first responsive design
- Integrated WhatsApp lead generation
